We reinvent tourism the balanced way.


Sustainable. Digital. Individual.

The global influences of digitalization, sustainability and mobility changes, as well as the overtourism debate and lockdown, represent an existential challenge for conventional tourism / destination management.

The tourism industry is held responsible for the entire process and the effects of guest movements.

The phenomenon Post-COVID:
The lack of control of individual tourists leads to overcrowding, undercrowding and other unbalanced tourism distributions in the destinations.


Context-aware. Real-Time. Personalized.

Based on a learning recommendation algorithm and an incentive for sustainable decision making, azoul generates best matches as a mobile guide (iOS and Android) for travelers in tourist destinations worldwide.

Azoul simplifies and optimizes the information and decision-making process for the traveler and offers location-based, real-time generated and personalized travel suggestions taking into account current environmental factors.


Guest Flow Management. Data Insights. Visitor Engagement.

With the Azoul App, information in the form of anonymized data about the behavior of tourists in destinations is generated from a complex data pool, analyzed and prepared for Destination Management Organizations (DMO).

Demographic characteristics are enriched by smart networking with behavioral and movement patterns as well as environmental factors (e.g. weather, infrastructure, etc.) in order to link and further develop the offer of tourist destinations with the needs of individual tourists.

On this basis, DMOs get to know their guests better, can control their offer structure in real time and thus considerably improve the satisfaction of both, tourists and residents.

Gamification. Entertaining UI/UX. Social.

Azoul uses data from selected networked databases such as local event calendars, possible overcrowding at highly frequented locations, current traffic data, tips from social media matches, barrier-free databases as well as CRM systems and optimizes them into smart recommendations using machine learning algorithms.

In addition, Azoul integrates a social media concept which, by creating individual Points Of Interest (POIs) and integrating a travel diary, provides special content for sharing in social networks and can establish connections between residents and guests. With all the content implemented into the app, BeyondTourism strongly collaborates with the Destinations.

Navigating in the App

Context-Aware Push Notifications

Self-Learning Recommender System

Marc Burgdorff | CEO

Since 1984, Marc has been developing his tourism and marketing expertise in practice in various activities in the tourism industry. (e.g. Head of Marketing Solution KUONI Zurich, Director of the Baltic Tourism Center and Head of Tourism at TRIAD Berlin, founder of the start-up company HiTouch- Marketing by Games)

Stephan Geyer | CFO/COO

Stephan (Master of Science of Mobility Economy) develops and manages immersive innovation formats as COO of TRIAD Edutainment Enterprises GmbH at the Immersive Showroom Berlin / Brandenburg Gate Museum. His expertise in Future Mobility concepts creates further starting points.

Lars Fiedler | CTO

As Master of Edutainment Industry, Lars combines innovative technology with new entertainment and communication formats. As Senior Event Conceptionist he was significantly responsible for the technical implementation of all events in the Immersive Showroom.

Contact Us

Please contact us for further information. We are happy to take you on our journey of reinventing tourism.

Let's reboot tourism together!

© BeyondTourism GmbH. All rights reserved.

Legal Disclosure
BeyondTourism GmbH
Chausseestr. 50A
10115 Berlin

Company HQ: Berlin
Commercial Register: Local Court of Charlottenburg HRB 218381 B
Managing Directors: Marc Burgdorff, Lars Fiedler, Stephan Geyer

Haftungsausschluss - Disclaimer:

Haftung für Inhalte

Alle Inhalte unseres Internetauftritts wurden mit größter Sorgfalt und nach bestem Gewissen erstellt. Für die Richtigkeit, Vollständigkeit und Aktualität der Inhalte können wir jedoch keine Gewähr übernehmen. Als Diensteanbieter sind wir gemäß § 7 Abs.1 TMG für eigene Inhalte auf diesen Seiten nach den allgemeinen Gesetzen verantwortlich. Nach §§ 8 bis 10 TMG sind wir als Diensteanbieter jedoch nicht verpflichtet, übermittelte oder gespeicherte fremde Informationen zu überwachen oder nach Umständen zu forschen, die auf eine rechtswidrige Tätigkeit hinweisen. Verpflichtungen zur Entfernung oder Sperrung der Nutzung von Informationen nach den allgemeinen Gesetzen bleiben hiervon unberührt.

Eine diesbezügliche Haftung ist jedoch erst ab dem Zeitpunkt der Kenntniserlangung einer konkreten Rechtsverletzung möglich. Bei Bekanntwerden von den o.g. Rechtsverletzungen werden wir diese Inhalte unverzüglich entfernen.

Haftungsbeschränkung für externe Links

Unsere Webseite enthält Links auf externe Webseiten Dritter. Auf die Inhalte dieser direkt oder indirekt verlinkten Webseiten haben wir keinen Einfluss. Daher können wir für die „externen Links“ auch keine Gewähr auf Richtigkeit der Inhalte übernehmen. Für die Inhalte der externen Links sind die jeweilige Anbieter oder Betreiber (Urheber) der Seiten verantwortlich.

Die externen Links wurden zum Zeitpunkt der Linksetzung auf eventuelle Rechtsverstöße überprüft und waren im Zeitpunkt der Linksetzung frei von rechtswidrigen Inhalten. Eine ständige inhaltliche Überprüfung der externen Links ist ohne konkrete Anhaltspunkte einer Rechtsverletzung nicht möglich. Bei direkten oder indirekten Verlinkungen auf die Webseiten Dritter, die außerhalb unseres Verantwortungsbereichs liegen, würde eine Haftungsverpflichtung ausschließlich in dem Fall nur bestehen, wenn wir von den Inhalten Kenntnis erlangen und es uns technisch möglich und zumutbar wäre, die Nutzung im Falle rechtswidriger Inhalte zu verhindern.

Diese Haftungsausschlusserklärung gilt auch innerhalb des eigenen Internetauftrittes „Name Ihrer Domain“ gesetzten Links und Verweise von Fragestellern, Blogeinträgern, Gästen des Diskussionsforums. Für illegale, fehlerhafte oder unvollständige Inhalte und insbesondere für Schäden, die aus der Nutzung oder Nichtnutzung solcherart dargestellten Informationen entstehen, haftet allein der Diensteanbieter der Seite, auf welche verwiesen wurde, nicht derjenige, der über Links auf die jeweilige Veröffentlichung lediglich verweist.

Werden uns Rechtsverletzungen bekannt, werden die externen Links durch uns unverzüglich entfernt.


Die auf unserer Webseite veröffentlichen Inhalte und Werke unterliegen dem deutschen Urheberrecht (http://www.gesetze-im-internet.de/bundesrecht/urhg/gesamt.pdf(link is external)) . Die Vervielfältigung, Bearbeitung, Verbreitung und jede Art der Verwertung des geistigen Eigentums in ideeller und materieller Sicht des Urhebers außerhalb der Grenzen des Urheberrechtes bedürfen der vorherigen schriftlichen Zustimmung des jeweiligen Urhebers i.S.d. Urhebergesetzes (http://www.gesetze-im-internet.de/bundesrecht/urhg/gesamt.pdf(link is external) ). Downloads und Kopien dieser Seite sind nur für den privaten und nicht kommerziellen Gebrauch erlaubt. Sind die Inhalte auf unserer Webseite nicht von uns erstellt wurden, sind die Urheberrechte Dritter zu beachten. Die Inhalte Dritter werden als solche kenntlich gemacht. Sollten Sie trotzdem auf eine Urheberrechtsverletzung aufmerksam werden, bitten wir um einen entsprechenden Hinweis. Bei Bekanntwerden von Rechtsverletzungen werden wir derartige Inhalte unverzüglich entfernen.

Privacy Policy for the azoul App

1. General Information

1.1. Responsible Body & Data Protection Officer

Below we explain to you which personal data is collected and processed by us when using our services and offers.

We are:

BeyondTourism GmbH,
Chausseestr. 50A,
10115 Berlin

Phone: 49 30 233 272 15

Email: kontakt.azoulbeta@gmail.com

Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person, this means all information that relates to a person.

1.2. Legal Basis

As far as a legal basis is mentioned in this Privacy Policy, they relate to the General Data Protection Regulation. We collect and process personal data based on the following statutory regulations:

• Consent according to Article 6 paragraph 1 (a) General Data Protection Regulation (GDPR). Consent is any voluntary expression of intent, in an informed and unequivocal manner, in the form of a statement or other unambiguous confirmatory act, which indicates that the data subject consents to the processing of his personal data.

• Necessity to fulfill the contract or carry out preparatory actions in accordance with Article 6 para. 1 (b) GDPR, this means that the data is required so that we can fulfill the contractual obligations to you or we need the data to prepare a contract closure with you.

• Processing to fulfill legal obligations under Article 6 para. 1 (c) GDPR, this means that a processing of the data is required by law or other regulations.

• Processing for the protection of legitimate interests in accordance with Article 6 para. 1 (f) GDPR, this means that processing is necessary to safeguard legitimate interests on our part or by third parties, unless the interests or fundamental rights and freedoms on your part that require the protection of personal data prevail.

1.3. Rights of the data subject

You are entitled to the following rights with regard to the processing of data by us in accordance with the respectively listed articles of the General Data Protection Regulation:
• Right of access by the data subject to Art. 15 GDPR
• Right to rectification according to Art. 16 GDPR
• Right to erasure ("right to be forgotten") in accordance with Art. 17 GDPR
• Right to restriction of processing according to Art. 18 GDPR
• Right to data portability according to Art. 20 GDPR
• Right to object according to Art. 21 GDPR
Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your place of residence, employment or the place of the alleged infringement, if you believe that the processing of the personal data is violating the GDPR.

1.4. Data Erasure and Storage Duration

The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage lapses. In addition, storage may take place if provided for by the European or national legislator in EU regulations, laws or other regulations to which the processor is subject. Blocking or deletion of the data also takes place if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for conclusion of a contract or fulfillment of the contract.

2. Concrete Data Processing

2.1. Data collection when using our App - Analytics

2.1.1. Scope of data processing
When using our application we collect data the following data about how you use our app, how often you use our app, when you use our app, which parts of our app you use, in which order you use the individual functions of our app, where you are from and if there are any defects when using our application.
This data is collected using an external service provider outside of the European Union as a data processor on our behalf.

2.1.2. Legal basis
The legal basis for processing the data is your consent in accordance with Art. 6 para. 1 (a) GDPR.
The processing by our service provider based in the United Kingdom is based on Article 28 para. 3, 6 and 7, Article 46 para. 2 (c) GDPR. The standard data protection clauses of the EU Commission are used in contractual relation with the provider.

2.1.3. Purpose of data processing
The data is processed in order to ensure the functionality of the application, to analyse the use of the application. In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

2.1.4. Duration of storage
The Data is stored and accumulated over a period of two year and is then deleted on a running basis for data older than 24 months.

2.1.5. Objection and removal possibility
You may at anytime prevent us from collecting further data by deactivating the analytics data collection in the preferences section of the app.

2.2. User Registration & Use of the Service

2.2.1. Scope of data processing
To use the azoul application, you may register as a user. To carry out the registration, we will collect and process the following personal data; username, e-mail address, password, profile picture. We will use the email address to contact you regarding our services and to verify your account email address. Furthermore, when you like a location or share any content or opinion this data is stored and linked to your user account. Such information is shared with all other users of the azoul application. We use the service of Playfab for processing and storing your data. This service provider is based outside of the European Union in the United States of America.

2.2.2. Legal basis
The legal basis for the aforementioned data is Article 6 para. 1 sentence 1 (b) GDPR. The registration process is the execution of a pre-contractual action, namely the conclusion of the contract with us. The permanent registration as a user enables the fulfilment of the contract, namely the performance of contractual obligations. The use of the email address to contact you and to verify the email address as well as storing your shared information also is done within the scope of our contractual service.
The legal basis for the transfer of data to Playfab Inc. is Art. 28 para. 6 , Art. 46 para. 2 (c) GDPR. The standard clauses of the EU Commission are used in the contractual relationship with the provider.

2.2.3. Purpose of data processing
The data processing takes place for the purpose of the execution of pre-contractual measures as well as the contract fulfilment. Without receiving this information, we will not be able to contact you as a user to complete a contract and to identify you as a user upon login. The email address is used for security verification and to contact you in contractual matters. Storing your shared content a social media function of the azoul app and part of the service.

2.2.4. Duration of storage
The storage of the data takes place as long as the contract concluded between you and us exists. After termination of the contract, the data is archived and used exclusively for processing warranty cases, for tax purposes and to provide legal proof that we were entitled to contact you via email. Deletion takes place after expiry of the tax retention period or after expiry of the warranty obligations, whichever comes last

2.2.5. Objection and removal possibility
There is no right of objection to the processing of data.

2.3. E-Mail contact

2.3.1. Scope of data processing
If you contact us via email for support we will store your email and the content provided with our email service provider. Also we will store any replys to your email in the same email system operated by our email provider. Our email provider is based in the European Union and stores data in the European Union. Also we may use your email address to contact you on contractual matters and regarding our services.

2.3.2. Legal basis
The legal basis for the processing of the data transmitted in the course of sending an e-mail is Article 6 para. 1 (f) and also (a) GDPR. If the e-mail contact aims to conclude a contract or refers to a contractual relationship, the additional legal basis for the processing is Art. 6 para. 1 (b) or (c) GDPR.
The legitimate interest within the meaning of Art. 6 para. 1 (f) GDPR lies in answering a customer inquiry or answering a contact request on other topics. The legal basis for processing the data by our email service provider. is Art. 28 para. 3 GDPR.

2.3.3. Purpose of data processing
Purpose is the communication with you regarding your request and to communicate with you regarding our services and contractual matters.

2.3.4. Duration of storage
The data will be stored for as long as necessary to complete the request. Insofar as these are commercial letters subject to commercial and tax law, these are also stored in accordance with the statutory retention periods but at least for the term of any warranty claims.

2.3.5. Objection and removal possibility
You have the option at any time to revoke your consent to the processing of personal data with effect for the future or to object to further use. The objection can be issued by email to: kontakt.azoulbeta@gmail.com. We can only delete any communication as far as we are no longer required to store the communication or as it is no longer required for warranty purposes.


Terms of Service for the azoul App

1. Scope

1.1. These Terms of Service (this “Agreement” or these “Terms”) apply to any use of the “Beyond Tourism” mobile application and the services (hereinafter “the App”) offered through such application. The App is provided by BeyondTourism GmbH, Chausseestr. 50A,10115 Berlin (collectively “BT”) Any different, complementary, or conflicting Terms introduced by the user (hereinafter referred to as “Customer”) are not accepted and are expressly refused by BT.

1.2. BT offers are addressed exclusively to Customers of age and therefore we refuse to accept any contractual relations with minors, meaning each Customer has to be at least 18 years of age.

1.3. BT offers a location based service for recommendation based sightseeing and tourism activities. Customers will receive information about locations or point of interest based on freely available information, information provided by the respective operators and recommendations of other Customers.

1.4. The App is currently still under development and new features and options will be added continuously, which is why BT is entitled to modify or change the terms and conditions, as far as this does not disadvantage the Customer in good faith. Changes to the this Agreement are permissible if changes to the products or services offered result in new regulatory requirements or such requirements are independently invented. In particular, changes are acceptable where new products or services are offered or if changes in legislation or jurisdictions affect the terms. So long as the Customer does not object to the validity of the new terms and conditions within two weeks of notification, the modified terms and conditions shall be deemed accepted. In announcing any changes, BT will include reference to the option to object, the deadline in place, and any resulting legal consequences, in particular those consequences attaching to an acceptance. In the case of an objection, the original terms and conditions shall apply until termination.

2. Registration

2.1. In order to use the App the Customer will have to download the app from the respective app store. After installation the Customer will need to register for our services. The Registration is free.

2.2. In order to register Customers must fill out the registration form and designate a username and password. The Customer is obliged to keep his password confidential and shall be fully liable for any unauthorized orders from his account, if he made the password available due to his or his employee’s fault (negligence or intent). You will finish the registration by clicking the “Register now” Button.

2.3. We may not immediately activate your full access to the App but may require the Customer to verify the email address by clicking on a link approving the registration sent to the email address provided. Alternatively BT may offer you to login using third party registration systems.

2.4. The Customer is under no obligation to purchase products or services based on registration. Customers may terminate or cancel their registration at any time at kontakt.azoulbeta@gmail.com.

2.5. Customers are responsible for updating and changing their personal information. If the Customer is unable to update or remove personal information he can contact kontakt.azoulbeta@gmail.com for assistance.

2.6. BT reserves the right to remove or delete registrations including the stored data due to inactivity for more than 12 months or use that is breach of these Terms of Services.

3. Customer Feedback

3.1. As the App is under continuous development BT may offer Customers the option to provide feedback regarding the App and its uses. The Customer agrees that any such feedback is granted for free and the BT shall be entitled to implement any feedback provided into the App without any requirement to compensate or credit the Customer.

3.2. Any rights required for the use and implementation of the feedback of the Customer into the App or any other services offered by BT are hereby granted to BT without any limitation in time or territory and freely transferable.

4. Use of BT Social Media

4.1. BT may provide the Customer with the option to communicate with other Customers via public forums or other social media functions in the app as “ratings” for certain points of interests. These options are free, but BT is under no obligation to continue to support or offer such options. BT takes no responsibility and assume no liability for any comments or User-Generated Content as defined below posted by the Customer or any third-party.

4.2. Customers are responsible for their own content, data, or information posted in these public forums (hereinafter “User-Generated Content”). The User-Generated Content may be used by all BT Customers. BT is entitled to limit or remove User-Generated Content at any time and for any reason.

4.3. By publishing User-Generated Content the Customer grants BT a worldwide, perpetual (even after termination of this Agreement) right to use the User-Generated Content. This right includes the right to use, modify, delete, publish, publicly perform, and/or reproduce the User-Generated Content in connection with the BT Products, the social media options and through other channels that are related in content and which are operated by BT or on behalf of BT by third parties. BT in not entitled to sell User-Generated Content to third-parties or to rent or use the User-Generated Content in a context independent of the BT Products or the community. If they Customer is unsure, if he is legally entitled to post such content, the Customer shall refrain from posting such content.

4.4. The Customer is not entitled to compensation for the rights for use granted to BT for their User-Generated Content.

4.5. BT has the right to sublicense such right for use. The scope of the sublicense can not expand the rights in Section 3.3.

4.6. The Customer agrees that any User-Generated Content they post will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. The Customer further agrees that any User-Generated Content will not contain libelous, misleading, wrongful, untrue or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the App or any related website. The Customer may not use a false e-mail address, pretend to be someone other than themselves, or otherwise mislead BT or third-parties as to the origin of any User-Generated Content. The Customer is solely responsible for any User-Generated Content.

4.7. The Customer shall hold BT harmless of and shall indemnify BT from any costs (including reasonable costs for legal defense), third party claims, including claims for damages, and damages resulting from any infringement by an User-Generated Content posted by the Customer. This does not include any infringement not caused Customer’s negligence or intent.

4.8. BT has no obligation to review or revise User-Generated Content prior to publishing. Notwithstanding the above, BT reserves the right, to refuse or remove any User-Generated Content in BT’ sole discretion, any time, without notice, and for any reason. BT can remove the right to post or publish User-Generated Content at any time for any reason.

4.9. Customers are prohibited to post commercial content advertising any third party products or services or to harass other Customers, e.g. by sending spam messages, chain mails or unrequested advertisements. BT may issue an additional code of conduct regarding User Generated Content and Customer communication from time to time.

5. Liability

5.1. BT shall only be liable for damages caused by gross negligence or intentional damage by BT itself, its legal representatives, or vicarious agents in accordance with § 278 BGB. BT may be liable in cases of negligence only where the breach is a material breach of a cardinal obligation, which means any obligations which breach jeopardizing the fulfillment of the purpose, and which the Customer would customarily rely on.

5.2. BT shall in cases of a negligent breach of a cardinal obligation only be liable to the extent that the damages are of an amount that is typical and foreseeable.

5.3. In the case of damages resulting from injury to life, limb, and health as well as under the Product Liability Act and cases of gross negligence or intentionally caused damages BT shall by fully liable in accordance with the applicable legal provisions.

6. Miscellaneous

6.1. If any conditions of the present Terms and Conditions be held invalid or ineffective, the validity and effectiveness of the remaining provisions shall remain in force and unaffected to the extent possible.

6.2. With respect to any use of the App, including the registration, either party may terminate this Agreement at any time.

6.3. The exclusive place of jurisdiction for all disputes arising from or in connection with this contract is the place of business of BT, so far as the Customer is a Merchant in accordance with the German Commercial Code, a legal entity under public law, or a public separate estate under public law. The same applies if the Customer does not have a general place of jurisdiction in Germany.

6.4. The Customer is not entitled to assign any claims under this Agreement.

6.5. This contract shall be Governed under the laws of Germany, to the exclusion of the application of the UN Sales Convention and the conflicts of law rules of private international laws.

6.6. The EU Commission provides an internet platform for the online settlement of disputes (“OS-Platform”). The OS-Platform is intended as an initial point of contact for the out-of-court settlement of disputes concerning contractual obligations arising from sales contracts. The OS-Platform can be reached at the following link: http://ec.europa.eu/consumers/odr/.
6.7. BT, is not obliged to and, will not participate in out-of-court dispute resolution between BT and the Customer within the meaning of the Consumer Dispute Settlement Act.


Thank you

We will get back to you as soon as possible.

Thanks for registering!